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Visitor economy research

Understand Auckland’s visitor economy – our opportunities and challenges – through Tātaki Auckland Unlimited's wide range of research and commentary below.

Auckland city skyline and harbour from Bastian Point

Monthly Auckland Destination Overview

A comprehensive and up-to-date report of Auckland’s visitor economy.

Women on a morning beach walk

Visitor Insights Programme

The Visitor Insights Programme (VIP) profiles current and potential domestic and Australian visitors to regional travel destinations within New Zealand and monitors and benchmarks brand perceptions.

A group of friends holding glasses and walking through a vineyard on Waiheke Island, Auckland

Domestic Visitor Perceptions of Auckland

Insight into domestic visitors' perceptions of the Auckland region.

Women walking around Britomart

Auckland Domestic Visitor Insights

Insight into domestic visitors to the Auckland region.

h-tourism-youth-perceptions-research

Tourism Youth Perceptions Research

Nationwide research project offering new insights on what young people think about a career in tourism.

Auckland Visitor Survey (AVS) Insights Report

Auckland Visitor Survey (AVS) Insights Report

Gain insight into visitors’ characteristics, behaviour, experience and perceptions of the Auckland region.

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